The inside view of a mobile fashion truck. (Photos by Cyrus McCrimmon, The Denver Post)
The Brick & Mortar Store is coming soon to a location near you. Really near you. Possibly just down the street.
Inspired by the success of food trucks, canny young entrepreneurs are retrofitting trailers and delivery trucks into mobile boutiques that fans follow on social media to pop-up events, festivals and First Fridays. The first fashion trucks began appearing about three years ago in Nashville, Los Angeles, Boston and Philadelphia, and quickly spread to New York, St. Louis, Tampa, Fla., and other cities…
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